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Insights
Insights on WordPress Development, Web Design, and Performance Strategy
Explore practical insights on WordPress design, custom development, performance optimization, and long-term maintenance strategy. These articles draw from real-world experience building high-performance WordPress websites for Houston nonprofits, businesses, and service organizations.
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When Custom Functionality Is the Smarter Choice
If your website relies on multiple plugins just to make one workflow function, you’re increasing complexity — not efficiency.
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Typography Is Strategy — Not Decoration
Before someone reads your words, they experience your layout. Typography shapes trust, clarity, and confidence more than most people realize.
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SEO Isn’t Magic — It’s Structure + Consistency
If SEO feels unpredictable, it’s usually because the foundation isn’t clear. Strong rankings aren’t tricks — they’re structure, speed, and strategic content working together.
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Why Website Maintenance Is a Business Decision — Not a Technical One
A website isn’t finished at launch. It’s maintained.
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From Strategy to Launch: What a Thoughtful WordPress Build Looks Like
Learn the phases of a thoughtful WordPress build — from strategy and structure to design, development, testing, and launch.
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Above the Fold: What Your Homepage Must Do in 5 Seconds
Your homepage doesn’t need to say everything. It needs to say the right thing — immediately.
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Responsive Design Isn’t About Shrinking — It’s About Rethinking
Mobile design isn’t a scaled-down desktop version. It’s a re-prioritized experience.
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Why Women in Tech Representation Still Matters
The tech industry has evolved — but representation still shapes opportunity, leadership, and culture.
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Clean Code Is the Difference Between a Website That Lasts and One That Breaks
The code behind your website determines how stable, secure, and scalable it will be.
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